Strategy and consultancy
Laurich & Kollegen can support and advise you during the deliberative process leading to the positioning of your company or institution.
Our services comprise:
- Strategic consultancy: positioning the company in its competitive environment, image analysis, target-performance comparison
- Positioning the company and product brands in their competitive environment
- Development and evaluation of overarching brand concepts vs individual brands vs brand families
- Image analysis
- Brand consultancy: performance analysis, conceptual design, implementation
- Advice on change processes, such as management changes, take-overs, acquisition or disposal of business sectors
- Crisis readiness and training
